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Dear Friends,
How is your business growing in 2014? Hope you are performing well as planned.
Can you recognize me being posed in one of our client facebook’s campaign? Social Media is all about fun (or attraction)! If you cannot generate interests, nothing will happen in your campaigns.
I have finally completed my semester of teaching Digital Public Relations at Hang Seng Management College on April 30, 2014. It was really hard work but rewarding experience! Upcoming on June 17, I will be speaking at the event being organized by HK Productivity Council and Bank of China 《大數據時代 新營商之道》免費研討會. I hope to see you there.
Recently we are launching a number of client project websites and they are all mobile ready and responsive to different devices. It is mandatory in our MobileAge, is your corporate website MOBILE READY? Here is a good link to check: http://ami.responsivedesign.is or to contact us on +852 27239977 for free advice.
 Are you tracking your online advertising ROI? How effective are your marketing campaigns through different online media? We are now formally launching a new service to our clients called “Adams Performetar”, it is a tool for companies and advertisers to easily evaluate ROI from all sources of internet traffics of advertisements, search engines marketing and emails…..and to measure their success of e-Marketing strategy giving the right data to plan for future campaigns. The installation is very simple, you just need to install a “pixel code” to your web page that is generating your results! For example, if you are running a hotel business, you will need to install the “pixel code” to your room booking confirmation page. Adams Performetar will provide you a list of successful sales orders which were lead from different sources of online media. Therefore you can analyze which are the most effective channels according to your marketing budget and actual income. To find out more, contact us on +852 27239977 or admin@adamshk.com.
There is another wonderful Brand Tracking service that we are partnering a service provider from China that you can launch market research projects to evaluate your market competition and market potential by going through the social media profile (like Weibo) of specific brands or product category. Based on the research, you can uniquely identify whether your own brands are doing well from marketing awareness perspective or how furious is the competition in your own market segment. It is a wonderful service for companies that are really serious to grow their brands in China. For those who want to create official account of Weibo and WeChate is also possible.
I hope you enjoy the Summary heat in Hong Kong after a long period of rainy weather! I look forward to connecting with you soon again.
Best regards,
Matthew Kwan
Principal Consultant
Adams Company Limited
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